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Lost in My Own House
With a couple minor exceptions, I did not work last week. I haven’t taken a week off since 2007 when I went to Florida for 10 days with my family. It was definitely good to have some down time… relax the gray cells… and just go with the flow. On the flip side, half the […]
Continue readingWhy the NFL Is Smarter than You
I was watching a Broncos game the other night — the one in which they clobbered the Giants on Thanksgiving Day — and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why. After every play of the game, the sportscasters share the most arcane […]
Continue readingWhat a Nasty Rash Taught Me about Marketing
Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema. At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse! Talk about a goof up. As the eczema spread, I remember being […]
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How Far Is Too Far in Advertising?
There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]
Continue readingCatalog Copywriters Are Working Overtime
I don’t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them. It’s really unbelievable. I actually threw away a number of them before I realized how many I was getting… and decided it would make a good photo opp for my blog. Check out […]
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