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How to Stand Up When You Get Smacked Down
Got a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]
Continue readingA New Trend in Business
Looks like retirement is becoming less about world travel, tropical cruises, and sipping piña coladas on the beach… and more about transitioning into a productive, purposeful life without the shackles of a job. Which is to say, baby boomers are becoming entrepreneurs and starting their own businesses — even in their 80s. Gladys Edmunds writes: […]
Continue reading12 Reasons You Can’t Make Your First $50 Online
Here are 12 reasons why you’ve struggled to make your first $50 online. 1. You’re a perpetual student who’s afraid to take the first step. 2. You’ve got a lot of ideas, but not enough enough motivation to act on them. 3. You don’t get started. 4. You do get started, but you don’t finish […]
Continue readingEugene Schwartz: “It Is the Copywriter’s Job to…”
Attention in the 21st Century is like light that has passed through a round cut diamond: It is fractured in a thousand directions. The copywriter’s job is to capture that fractured attention and refocus it on the sales message of the product he is selling. Eugene Schwartz writes on page 15 of Breakthrough Advertising: “It […]
Continue readingDoes the World Really Need Another Copywriting Book?
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]
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