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How to Sell Money at a Discount
One reason for Groupon’s meteoric success (and the success of similar mob coupon services) is because they’re selling money at a discount. If I offered to give you $20 if you gave me $10, you’d take that offer as many times as you possibly could. That is the basic premise for many of the offers […]
Continue readingAmazon Introduces Broadcast Email Service
Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella. It’s a broadcast email service called Simple Email Service, or Amazon SES for short. In their own words: Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates […]
Continue readingPursue Your Obsession
Common business advice is to do what you love, the money will follow. This works sometimes, but not always. There’s not always a “hungry market with money” for the things you love to do. Better advice, I think, is to pursue your obsession. This occurred to me while watching a world championship between the world’s […]
Continue readingA Simple Strategy for Creating and Launching More Products
One of my goals this year is to sell more products and services that don’t require my direct daily involvement. For instance, I’d rather sell a product and have it fulfilled automatically than book a copywriting job that I have to spend a couple weeks to complete. Toward that end, I’m focusing on two specific […]
Continue readingWhy Your Online Reputation Is More Important Than Ever
In December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then […]
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