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Sell by Building Rapport
In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]
Continue readingAn Easy Way to Read More Ebooks
Do you have a bunch of paid and free PDFs languishing on your hard drive? Here’s how to blast through them in a fortnight — without sitting in front of your computer screen for hours at a time.
Continue readingThe Raw Materials for Writing
If you were to build your own house, you could not do it without first acquiring the raw materials. You would need wood, nails, windows, doors, shingles, siding, and much more. This is common sense. Yet, when it comes to writing, many people often sit down at the keyboard without any of the raw materials […]
Continue readingBeware the Shopping Cart Shuffle
Shopping carts… if you’re an online business owner, you can’t live with ’em and you can’t live without ’em! Every shopping cart sounds amazing when you read the sales copy. It’s only when you start using it every day that its deficiencies become apparent. I know very few clients who are totally happy with the […]
Continue readingFinding the Right Emotional Trigger
Have you ever tried to persuade somebody of certain belief or to take a specific action? It’s rarely easy. For the most part, us humans are hard-headed creatures set in our ways. I was reminded of this when we went to get our family photos taken this morning. We all got dressed up (our three […]
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