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5 Business Predictions for 2012
So 2012 has arrived, and with it thousands of business predictions for the new year. One blog post in particular links out to 300+ Internet marketing predictions for the new year (!!). My track record, while not perfect, has been fairly accurate. And so, once again, I’ll venture a few modest business predictions for the […]
Continue readingHow Accurate Were My 2011 Business Predictions?
As I gear up to publish my 2012 business predictions, I thought I’d do a quick look-back on my 2011 predictions. How accurate were they anyway? Here’s what I predicted for the year 2011: Cloud Computing Goes Mainstream Optimizing for Social Media (Rather than Search Engines) Increased Focus on Reputation Management More Video, More Mobile […]
Continue readingAn Ancient Copywriting Lesson for Modern Times, Courtesy of Rick Santorum’s Nephew
Recently, fellow copywriter Robert Stover introduced me to the concept of ethos in sales copy. Ethos literally means “character.” In other words, we often judge the persuasiveness of a sales message based on the character of the person who is doing the selling. While the idea that some sales people are more trustworthy than others […]
Continue reading7 Tips for Maintaining and Growing Your Blog
It’s now been 4 years since I started the blog you’re reading right now. During that time, I’ve written more than 400 articles and received more than 5,000 comments. I’m not crushing any records, but I’m pleased with the results. Obviously, I’ve discovered quite a few lessons about blogging during that time. With that in […]
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Selling Newsletters with Direct Mail? Here’s 1 Thing You Must Remember…
I recently wrote my first direct mail package for a newsletter that covers economic and geopolitical issues. As part of my research, I read through portions of the direct mail books I’ve got on my shelves. That’s when I came across this little gem on page 327 of Million Dollar Mailings by Denny Hatch. Newsletters […]
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