Archive Monthly Archives: February 2012

Cold Calling Claptrap

Ever since I got my Ooma VOIP system, I’ve reduced my sales calls quite a bit. Anytime I get a sales call (usually a robocaller), I simply add the number to my blacklist. No more sales calls! Or almost… Lately, they’ve been resorting to using local numbers that make it look like a legitimate phone […]

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The Myth of the “Duplicatable” Business

In the biz-opp world, it’s popular to sell people on the idea of the so-called “duplicatable” business. You’ll often see copy that claims, “All the hard work has already been done for you! This business is super easy to duplicate. It’s truly a ‘plug and play’ opportunity.” I just scratched that out. Here’s some real […]

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Better Approach than Groupon? A Denver Restaurant Case Study

Lynndell Epp is the founder and owner of Mail Masters here in Denver. Just this month he published an interesting case study about a Mexican restaurant in Denver. This particular Mexican restaurant was slow. They needed more customers. They had tried multiple marketing programs, all of which had failed. (I’m not sure what they tried, […]

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