I learned about leeclowsbeard last week. Lee Clow is an ad man. He created the famous Apple 1984 commercial. leeclowsbeard is a Twitter profile that posts little bits of wisdom about advertising. But they are not written by Lee Clow — they’re written by his beard (AKA a feller from Texas named Jason Fox). Rather […]
Continue readingIt turns out, the state of Louisiana is in bed with funeral directors. They’ve got a law on the books that allows ONLY funeral directors to sell “funeral merchandise.” So unless you’re a state-licensed funeral director, you’re SOL. The monks of St. Joseph Abbey didn’t know this when they started making simple wood caskets to […]
Continue readingToday marks the anniversary of my 7th year as a freelance copywriter. It all began back in 2005. My first son (second child) was born March 19, 2005. I quit my job exactly one month later on April 19, 2005.
Continue reading6:30 p.m., June 6, 2012 That’s when the hail started coming down. It didn’t stop completely until 9:30 — 3 hours later. Most of the hail was about the size of a dime in diameter. Some pieces were as large as quarters. But it wasn’t the size of the hail that was so unusual… it […]
Continue readingA frustrated affiliate sounds off… “My blog ads usually get a large number of clicks but no sales. How can I improve this ratio? Call me a dreadful ‘right-wing capitalist’ if you like, but prefer more sales with those clicks.” Here’s the thing:
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