Should a Direct Marketing Magazine Have Boring Headlines?
Irony of ironies: Direct Marketing News has the most boring headlines ever.
Here are samples from the cover of the August 2011 issue…
- Occasion for change
- Making a commitment
- Email front and center
- Furnished dwellings
That’s it! Those are the cover headlines. The first one in the list is the “Spotlight” article; the other three are in the sidebar.
Inside you’ll find equally boring pabulum. For example:
- Retailers save on swipe fees with discounts
- Tailor marketing strategies to customer preferences
- Mobile tagging extends TV ads for brands
- New accounting rules will improve your loyalty books
- Drive e-commerce with tailored email tactics
- Marketers leverage Facebook for email acquisition and consumer engagement
As I look through the magazine, it’s actually difficult to find anything at all that catches my attention.
Now, I realize it’s a news magazine, but given that it’s DIRECT MARKETING news, couldn’t it be just a little bit more interesting than “Occasion for change”?
-Ryan M. Healy
