Yesterday I told you about a good client who went radio silent on me in 2012 after sending me regular work for about three years. And I teased you that something had happened to destroy that business relationship. Want to know what it was? Truth is, I didn’t know myself until 2019. I had to […]
Continue readingConfession: I was totally broke in October 2013. And I don’t mean broke in a figurative sense like I didn’t have much money. I mean broke in a very literal sense in that I had less than zero dollars. In September and October 2013, my consumer debt had ballooned up past $70K (again). And I […]
Continue readingEver wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject line templates I discovered while running a publishing division. As I write this, I’m responsible for sending 31 million emails a […]
Continue readingSince I’ve been marketing on the Internet for more than six 13 years now, both as an employee and a freelance copywriter, I’ve learned quite a few things about generating traffic. In fact, TRAFFIC was one of the first subjects I ever dove head-first into — even before copywriting. This is not to say I’m […]
Continue readingBack when I was 18 years old, I got into Amway. My parents had first gotten into Amway when I was around 12 years old. I still remember thumbing through their Profiles of Success books (see photo below) and reading about all the ordinary people who’d become “Diamonds” in the business. Those success stories made a big […]
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