Klaviyo Misattributing Revenue?

Here’s an interdasting story from a client… In September one of my retainer clients decided to move their primary ecommerce email list from being managed internally to being managed by an outside agency. Up to that point, the list had been on Maropost and revenue tracking had been handled by Google UTMs. The agency, on […]

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The Disturbing Email that Lost a Good Client

Yesterday I told you about a good client who went radio silent on me in 2012 after sending me regular work for about three years. And I teased you that something had happened to destroy that business relationship. Want to know what it was? Truth is, I didn’t know myself until 2019. I had to […]

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What I Learned about Freelancing After Going Broke in 2013

Confession: I was totally broke in October 2013. And I don’t mean broke in a figurative sense like I didn’t have much money. I mean broke in a very literal sense in that I had less than zero dollars. In September and October 2013, my consumer debt had ballooned up past $70K (again). And I […]

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11 Email Subject Line Templates Every Marketer Should Know

Ever wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject line templates I discovered while running a publishing division. As I write this, I’m responsible for sending 31 million emails a […]

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15 Common Copywriting Mistakes that Kill Conversions

If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]

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