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Category Archives for Email
Email Deliverability Problem? Read This.
One of the biggest challenges email marketers face is email deliverability. In layman’s terms, does your email land in Primary, Promotions, or Spam? For many bulk senders, hitting Primary consistently is a challenge. ISPs look at a few things to determine how to classify your email: The first four items on the list are structural. […]
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Klaviyo Misattributing Revenue?
Here’s an interdasting story from a client… In September one of my retainer clients decided to move their primary ecommerce email list from being managed internally to being managed by an outside agency. Up to that point, the list had been on Maropost and revenue tracking had been handled by Google UTMs. The agency, on […]
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The Disturbing Email that Lost a Good Client
Yesterday I told you about a good client who went radio silent on me in 2012 after sending me regular work for about three years. And I teased you that something had happened to destroy that business relationship. Want to know what it was? Truth is, I didn’t know myself until 2019. I had to […]
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11 Email Subject Line Templates Every Marketer Should Know
Ever wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject line templates I discovered while running a publishing division. As I write this, I’m responsible for sending 31 million emails a […]
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How to Use Gmail Filters to Improve Your Productivity
Every time I travel (which is only once or twice a year), I’m forced to miss a couple work days. On the surface, I’m losing productive work time. But there is an advantage to traveling periodically throughout the year — even if you’re traveling for non-business reasons. Personally, I notice my productivity goes up the […]
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