Category Archives for Email

Klaviyo Misattributing Revenue?

Here’s an interdasting story from a client… In September one of my retainer clients decided to move their primary ecommerce email list from being managed internally to being managed by an outside agency. Up to that point, the list had been on Maropost and revenue tracking had been handled by Google UTMs. The agency, on […]

Continue reading

Gary Ambrose: Spammer

Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]

Continue reading
1 2 3 4