Category Archives for Copywriting

This May Surprise You, But…

Since January 7, 2008, exactly 561 480 people (see comments for explanation) have already read the letter I referenced in my previous post. It’s generated quite a bit of feedback. Here’s a sample (I’ve used initials of names only since I did not ask permission to publish these comments)… “I want to thank you for […]

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Eight Months to Write a Letter?

On May 17, 2007, I began writing a “sales” letter. I’ve only recently completed it. Let me tell you a few things about this letter… It doesn’t sell a product. It doesn’t sell a service. I wasn’t paid to write the letter. I don’t plan to ever earn anything from the letter. The letter will […]

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The Copywriting Grab Bag

Ben Settle is an amazing copywriter. Which is why you should know he’s offering a 24-hour special on his new book called The Copywriting Grab Bag. This is not a digital product, it is an actual physical book that will be mailed to you. Until tomorrow morning, you can get the book for only $19.95 […]

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I Don’t Have a Poopie Diaper

Just the other day, my two-year-old son walked up to me and said, “I don’t have a poopie diaper.” I’ve learned that unsolicited feedback like this often means the exact opposite of what my son says. He was actually telling me he did have a poopie diaper… he just didn’t want me to know about […]

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Analysis of a Jay Abraham Letter

Last week I got a letter in the mail from Jay Abraham. On the outside of the envelope, the teaser copy reads, “Led Zeppelin Concert Gives Me a Great Idea.” On the inside, the headline is really the letterhead itself; “Jay L. Abraham” is in large blue type, centered at the top of the page. […]

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