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Improve Sales by Taking Away Their Freedom
More choice is better… right? Wrong. That’s the conclusion of Barry Schwartz in The Paradox of Choice. Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy. Why Is This? It’s because if they make a decision, they […]
Continue reading3 Copywriting Lessons Worth Re-Learning
One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for […]
Continue readingThe Eight-Month Letter Revealed
There has been much speculation about this letter since I announced it last Friday. One person suggested it might be political; that perhaps it promoted Ron Paul. And while I have promoted Ron Paul in the past, that is not what the letter is about. Another person suggested it might be religious. This guess was […]
Continue readingThis May Surprise You, But…
Since January 7, 2008, exactly 561 480 people (see comments for explanation) have already read the letter I referenced in my previous post. It’s generated quite a bit of feedback. Here’s a sample (I’ve used initials of names only since I did not ask permission to publish these comments)… “I want to thank you for […]
Continue readingEight Months to Write a Letter?
On May 17, 2007, I began writing a “sales” letter. I’ve only recently completed it. Let me tell you a few things about this letter… It doesn’t sell a product. It doesn’t sell a service. I wasn’t paid to write the letter. I don’t plan to ever earn anything from the letter. The letter will […]
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