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Category Archives for Split-Testing
iTrackerPro to Offer Free Level of Service
Last week, I shared with you a new statistics tracking service called iTrackerPro. I believe it’s an excellent alternative to Google Analytics, especially if you want to keep your traffic data private. The reason I’m writing today is because I just learned that iTrackerPro will have a free level of service in addition to paid […]
Continue readingAre You Lifting Your Kilt for Google?
I’ve been a fan of Google for a long time. Here’s why: 1. They are better at search than any other search engine. 2. They have the best PPC advertising platform (Adwords). 3. And they offer all kinds of useful tools for free — Google Analytics, Website Optimizer, Google Docs, Gmail, etc. But even with […]
Continue readingVote for Your Favorite Headline
Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t […]
Continue readingThe Hardest Part about Copywriting
The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]
Continue readingWhat to Do When a Sales Letter Fatigues
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was. This recently happened to a letter I had written for a client. […]
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