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A Quick 1-Question Survey
I’m doing a little market research. So I’ve got a quick one-question survey for you… Would you be more likely to hire a direct response copywriter or a conversion optimization expert? Click the link to respond. Thanks! -Ryan M. Healy
Continue readingHow to Instantly Increase Your Business Profits Today
There are really only two ways to increase profits in your business. One way is to increase sales (assuming you can already generate a sale at a profit). The other way is to reduce your expenses. For some reason, the subject of increasing sales seems to hog all the attention. Cost cutting? It’s the ugly […]
Continue readingThe Easiest Way to Boost Website Conversions
Internet business owners try all sorts of things to boost website conversions. They try new headlines… new copy ideas… new web designs… new order buttons… new testimonials… new images… new videos… and so on. All of these things are worth testing to boost conversions, but they take time, effort, and (sometimes) a significant investment in […]
Continue readingEmail Marketing Metrics
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]
Continue readingHow to Rapidly Optimize Landing Pages
I rarely watch training videos or recorded webinars these days because I find so many of them tedious. Given a choice, I’ll read because I read much faster than I can watch video. Yet I found this Marketing Experiments web clinic to be very much worth watching. The title of the presentation is “Rapidly Maximizing […]
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