Category Archives for Psychology

How Smart Marketers Name Products to Increase Sales

Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]

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