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Holy Hail, Batman!
6:30 p.m., June 6, 2012 That’s when the hail started coming down. It didn’t stop completely until 9:30 — 3 hours later. Most of the hail was about the size of a dime in diameter. Some pieces were as large as quarters. But it wasn’t the size of the hail that was so unusual… it […]
Continue readingHow Clients Minimize the Value of Your Work
Many of the potential clients who will contact you will try to get you to negotiate your fees down. They’ll say things like, “We’re looking for a long-term relationship. We’ve got a lot of work. We could keep you busy for a long time.” The implication, of course, is that you should lower your fee […]
Continue readingCold Calling Claptrap
Ever since I got my Ooma VOIP system, I’ve reduced my sales calls quite a bit. Anytime I get a sales call (usually a robocaller), I simply add the number to my blacklist. No more sales calls! Or almost… Lately, they’ve been resorting to using local numbers that make it look like a legitimate phone […]
Continue readingMake Your Prospect Feel Special
For experienced marketers, this may be old news, but the Harvard Business Review found that people who were made to feel special were three times more likely to want to buy a specific item. How, exactly, was this conclusion reached?
Continue readingJust One Penny
There are far more beggars in Florida than there are in Colorado. It’s hard to go anywhere without being panhandled. Not only that, the beggars in Florida are much more aggressive. They walk in between cars stopped at busy intersections doing their best to make eye contact. They make you uncomfortable. Clearly, these men and […]
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