A common theme I’m seeing come up over and over again among the customers of my clients’ businesses is this: “I’m broke. I can’t order/register/subscribe because I don’t have any money.”
I guess I can’t blame people for tossing out financial objections. After all, a lot of people are hurting financially, and we all have to face economic reality at some point. If there’s no money, there’s just no money!
When this happens, people are likely to think they have a money problem. They may even say things like “I have big money problems” or “We’re struggling because of our financial problems.”
But is a lack of money a “money problem”?
I don’t think so.
Usually, a lack of money is merely a symptom of some deeper condition. For instance, you may have:
Rarely do we actually have money problems. What we have are character problems.
Our bank accounts are often a reflection of how disciplined we are, how much value we give to other people.
Therefore: If you shift your focus away from the outward manifestation of money and turn that focus inward to see how you can improve yourself, then the pay-off will be far greater than you might expect.
Perhaps you’ll even be able to say goodbye to your so-called “money problems.”
-Ryan M. Healy
Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.
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