What I’ve Learned from Reviewing Thousands of Pay-Per-Click Ads

Since September 2010, I’ve been writing for BoostCTR, a company that specializes in PPC ad optimization. During that time, I’ve written more than fifty “Win of the Week” columns and reviewed thousands of PPC ads as part of BoostCTR’s quality assurance. Here are some of the things I’ve learned:

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Eugene Schwartz: “It Is the Copywriter’s Job to…”

Attention in the 21st Century is like light that has passed through a round cut diamond: It is fractured in a thousand directions. The copywriter’s job is to capture that fractured attention and refocus it on the sales message of the product he is selling. Eugene Schwartz writes on page 15 of Breakthrough Advertising: “It […]

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