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3 Fascinating Business Predictions that Made Me Think
Here are three business predictions that I’ve been thinking about ever since I read them. I think they are quite prescient and worth your consideration. Perhaps they’ll hit you the same way they hit me. Made-Me-Think Prediction #1: Search moves to apps by John Jantsch of DuctTapeMarketing.com John writes on his blog: “My use of […]
Continue readingAn Easy Way to Read More Ebooks
Do you have a bunch of paid and free PDFs languishing on your hard drive? Here’s how to blast through them in a fortnight — without sitting in front of your computer screen for hours at a time.
Continue readingA Tipping Point in Books
Always be looking ahead to see where your market or industry is headed. What are the trends? What are the ramifications of those trends? This summer marked a tipping point in the book industry. From Bloomberg as reported by the July 30, 2010, issue of The Week: The e-book revolution has reached a tipping point. […]
Continue readingBrandwashed
You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful. In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices […]
Continue readingThe Ethics of Idea Theft
Fact #1: Words can be copyrighted; ideas can’t. Fact #2: Original ideas are about as rare as 10-karat diamonds. “Idea theft,” as I’ve called it in the title of this post, has been on my mind for a couple of reasons. The first incident happened a few months ago when a good friend of mine […]
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