Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]
Continue readingThis post is all about idea generation. It’s about how you can be more creative and come up with more ideas for new articles, new products, and even new businesses. Interestingly, I had already drafted this post when I received this question from a blog subscriber: You recently emailed me asking for your subscribers to […]
Continue readingBen Settle is one of the most talented copywriters I know. And so I was thrilled when he agreed to do an in-depth copywriting Q&A interview here on my blog. Ben delivered a ton of valuable copywriting tips, many of which you won’t find anywhere else. For instance:
Continue readingToday I’ve got the fourth and final installment of my 4-part copywriting Q&A with Ben Settle. In today’s installment you’ll discover: How Ben broke into the golf and martial arts markets. (The answer will surprise you.) Why copywriters who write lots of emails are better at writing sales letters. A simple way to write sales […]
Continue readingWelcome to Part 3 of my 4-part Q&A series with Ben Settle. In today’s installment, you’ll discover: How often you should email your list. (And how to minimize spam complaints and unsubscribes in the process.) How to test new ideas that your market may not be familiar with. How to write copy for high ticket […]
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