Have you ever wondered how Ben Settle comes up with so many fascinating ideas for his emails and sales letters? Well, today you’re going to find out. You’re also going to find out what Ben thinks about long copy (is long copy dead?)… and… how long your emails should be. So, without further adieu, here’s […]
Continue readingToday marks the beginning of a 4-part series of copywriting questions and answers with Ben Settle. At first, I thought I would publish everything in a single post. But then I saw how much Ben wrote! 5,049 words, to be exact. A bit much for a single blog post. So after discussing it with Ben, […]
Continue readingHow the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want […]
Continue readingMy friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]
Continue readingOver the past few years, I’ve done a number of written interviews with fellow bloggers. You may have seen some of these interviews. But I’m willing to bet you’ve missed one or two of them. And even if you’ve read all of them, I think you’ll still get some value by revisiting them. So, with […]
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