Business Interviews Galore!

Over the past few years, I’ve done a number of written interviews with fellow bloggers. You may have seen some of these interviews. But I’m willing to bet you’ve missed one or two of them. And even if you’ve read all of them, I think you’ll still get some value by revisiting them. So, with […]

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Brainstorm Copy with Skype

In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — […]

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Warning: 34 Million People Can’t Read Your Blog!

Last I checked, Apple had sold like a hundred gazillion iPods and iPhones. Okay, just counting iPhones alone, they’ve sold more like 33.75 million as of fourth quarter 2009. [source] Remember, that’s not counting any iPod Touch sales. Plus, millions more Crackberries, PDAs, web-enabled cell phones, and handheld Internet devices have been sold all across […]

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Brandwashed

You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful. In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices […]

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