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1 Thing Successful Business Owners Should Never Do in Public
If you’re in business long enough, you are undoubtedly going to experience some big successes. And in your excitement and enthusiasm, you’ll naturally want to share your success with others. There is nothing wrong with celebrating your successes, especially among close friends and family. In fact, I recommend you make the effort to officially celebrate […]
Continue readingThis Subaru Ad Is So Horrific It Gave Me Goosebumps
The ad writers at Subaru must think they are quite funny. They probably spent hours batting around clever headline ideas to sell cars, none of which actually had anything to do with selling cars. Finally, they agreed on their approach and paid thousands to put a full-page ad in Inc. magazine. Unfortunately, the ad writers’ […]
Continue reading19 Things I Don’t Like about Marketing Today
Got a little inspiration from Bob Bly yesterday when he sent out an email titled “21 things I don’t like about marketing.” After reading his list (which resonated with me), I decided to put together a list of my own. Here are 19 things I don’t like about marketing today.
Continue readingA Little Direct Response Gold
Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
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