book Archives - Business Growth Strategies

Tag Archives forbook

leeclowsbeard VS. ryanhealyssoulpatch

I learned about leeclowsbeard last week. Lee Clow is an ad man. He created the famous Apple 1984 commercial. leeclowsbeard is a Twitter profile that posts little bits of wisdom about advertising. But they are not written by Lee Clow — they’re written by his beard (AKA a feller from Texas named Jason Fox). Rather […]

Book Review: One Simple Idea

In 2011, I re-read The 4-Hour Workweek by Timothy Ferriss. Except this time, I was intentional about taking action on some of the recommendations in the book. One of the recommendations was to buy and read One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key. […]

All the Best Time Management Tips in One Place?

Last year, I bought the Kindle version of The 25 Best Time Management Tools & Techniques by Pamela Dodd and Doug Sundheim. What intrigued me about the book wasn’t the title or the authors, but rather the story behind the book. You see, Dodd and Sundheim took a different approach to writing their book.

Sell by Building Rapport

In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]

FOUND! The Perfect Client…

Yesterday’s post about copywriter burn-out really struck a chord with a lot of my readers. Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!) One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches […]