In 7+ years of freelancing, I’ve done a lot of things that seemed promising at the time… but then never really panned out like I thought they would. For example: A friend and client of mine was starting a new business with some partners. They wanted to create a website that would provide high quality […]
Continue readingAffiliates are almost always at the mercy of affiliate programs and the people who run them. Why do I bring this up? Because many affiliate program managers are knowledgable, ethical, and honest. But I’ve discovered there are a few who are not. For example, I’ve discovered well-documented cases of affiliate skimming (where commissions are “skimmed” […]
Continue readingOne reason affiliates lose commissions is because they don’t cloak their affiliate links. Most affiliate links are long and ugly. If you’ve been online for very long, you can easily tell the difference between a regular link and an affiliate link. Anytime you use a blatant affiliate link, your potential buyers may feel resistance and […]
Continue readingI am a copywriter. More to the point, I am a freelance direct response copywriter who writes sales letters, manages product launches, and blogs about business growth. I make about 90% of my gross income from fees, commissions, and retainers for writing direct response sales copy for clients. But this year, I hope to change […]
Continue readingDo you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
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