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1 Thought Provoking Exercise For Cash Strapped Biz Owners
“If you can’t afford marketing, you aren’t charging enough.” So said a speaker at the #searchlove event – as tweeted by Patrick McKenzie. I thought it was an astute observation. But then I started to think of variations…
Continue readingMetrics That Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]
Continue readingThe Hardest Part about Copywriting
The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]
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