Conversion Rates Archives - Business Growth Strategies

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Bot Fraud: How Will Digital Advertising Destroy This Demon?

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents

The Easiest Way to Boost Website Conversions

Internet business owners try all sorts of things to boost website conversions. They try new headlines… new copy ideas… new web designs… new order buttons… new testimonials… new images… new videos… and so on. All of these things are worth testing to boost conversions, but they take time, effort, and (sometimes) a significant investment in […]

Internet Marketing on Life Support

Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules […]