15 Common Copywriting Mistakes that Kill Conversions

If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]

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What My Adorable Baby Taught Me About Business at 1 a.m.

My youngest is teething, and last night she started crying sometime between midnight and 1 a.m. She cried for more than an hour even though both my wife and I tried at separate times to calm her down and get her back asleep. Recognizing our efforts were futile, we tried to ignore the crying while […]

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Let’s Celebrate My Exciting Copywriting Career [8 Years]

This Thursday is June 13th. It’s a big day for me because it marks 8 years since I launched my freelance copywriting career. I can’t say I’ve loved every second of it (I’ve never liked accounting), but I can say that I greatly enjoy what I do… writing copy and serving clients. So to celebrate […]

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Do My Copy Critiques Provide More Value than Fake Gurus?

I’ve been offering copy critiques for a few years now. I continue to offer them because I enjoy doing them, and they’re a good way to help people who prefer to write their own copy. The feedback I’ve received from my critiques has been overwhelmingly good. In fact, I’ve gotten a number of solicited… and […]

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Auto-Tune Your Sales Copy!

Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single “Believe.” (“Do you believe in life after love?”) Now, everybody’s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they […]

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