I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.
Continue readingMy friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]
Continue readingYesterday’s post about copywriter burn-out really struck a chord with a lot of my readers. Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!) One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches […]
Continue readingI am a copywriter. More to the point, I am a freelance direct response copywriter who writes sales letters, manages product launches, and blogs about business growth. I make about 90% of my gross income from fees, commissions, and retainers for writing direct response sales copy for clients. But this year, I hope to change […]
Continue readingGot a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]
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