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Ben Settle Bares It All (Well, Almost)
Today I’ve got a special written interview with Ben Settle — 12 questions, 12 answers, and a goldmine of valuable information for copywriters, marketers, and online entrepreneurs. In addition to being the most committed member of our meet-when-we-feel-like-it mastermind group (he actually gets the “shakes” if we don’t meet every month or so), Ben is […]
Continue readingClaude Hopkins Great Mistake
Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising. In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that […]
Continue reading12 Questions with Copywriter Stephen Dean
[Note: If you’re a freelance copywriter, and you’re looking for interview questions to ask your client, then check out Interview Questions for Copywriters. Otherwise, keep reading and enjoy! -Ryan] A few months ago, I came up with 12 questions for copywriter Stephen Dean to answer. Well, “stuff” got in the way. Stephen went on vacation. […]
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