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The Dream Stealer I Wish I Had Listened To (Or, How I Lost $30,000 on a Dumb Business Opportunity)
I’ve been in business since I was 12 years old. Worked out a deal with the sales guys down at the Richmond model homes. I’d water all the plants in the model homes each Saturday and they’d pay me $5 cash. Not bad since it only took me an hour. Gradually, I scaled up. Started […]
Continue readingMultiple Redundancies in Business
I recently watched a show called MythBusters in which they tested the strength of duck tape through a variety of fascinating experiments. One of these experiments involved taping a full-grown man (co-host Adam Savage) to a board and flipping the board upside down so he was suspended facing the floor. Of course, to do the […]
Continue readingSimple SEO: How to Get Ranked
A few months ago, this question was posted to one of the private Yahoo groups I belong to: > Hi, > > Could someone tell me what are the big parts that make > up SEO? Can one say that X things make up ones rankings? > > For example with direct mail, it’s the […]
Continue readingA Classic Today, Rare Book Tomorrow
I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing. Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book. Perfect example: For the last year, I’ve been searching […]
Continue readingDirect Mail Advertising – A Few Observations
Direct mail advertising is very different than online advertising. With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them. Plus, […]
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