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Brilliant Direct Mail Piece to Get Out the Vote [Photo]
A couple weeks before the November election here in the U.S., I received a direct mail piece I thought was worthy of sharing. The piece was not in favor of any particular candidate. Rather, it’s purpose was to get the vote out. If you were in charge of such a piece, what would you write? […]
Continue readingWhy Running a Quality Business is Like Election Day Every Day
It’s election day in the United States. But if you run a business, every day is election day. Your customers vote with their dollars. And you hope they continue to vote for you — instead of your competitor.
Continue readingIt’s Still “The Economy, Stupid ” 20 Years Later
“It’s the economy, stupid.” This was one of three key phrases campaign strategist James Carville coined to help Bill Clinton win the 1992 election. It is now 20 years later, and we’re on the threshold of another presidential election. And it is still about the economy, although neither candidate will be able to do much […]
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