Brainstorm Copy with Skype

In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — […]

Continue reading

Copywriters: Guilty as Charged?

After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times […]

Continue reading