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Bot Fraud: How Will Digital Advertising Destroy This Demon?

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents

Has Google Finally Lost Its Way?

Has Google finally lost its way? It certainly seems that way. Over the last year or two, the signs that Google has lost its way have been many. First there was the wholesale lifetime suspension of AdWords advertisers’ accounts with no explanation, no help, and no recourse.

Please, Don’t Leave That on My Door Mat

In the bitter cold and half-light of a winter morning, I watched a large white van crunch across the ice in my cul-de-sac. Two hooded men trailed the back of the van, periodically reaching into the open back doors. One man went right, the other went left, as they visited the front doors of each […]

5 Business Predictions for 2011

Since 2011 is right around the corner — and my 2010 business predictions have been more popular than I expected — I’ve decided to venture into the risky field of prognostication by making a few modest business predictions about the coming year. Business Prediction #1: Cloud Computing Goes Mainstream Michel Fortin’s prediction from a year […]

How to Commit Social Media Suicide

Ever get tired of all the effort it takes to keep up with Facebook, Twitter, and LinkedIn? Ever wonder why you’re investing so much time in people you don’t really know and don’t really care about? Well, you could do what I’ve done and strictly limit Facebook to family and friends only — and follow […]

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