- Home
- headlines
This Subaru Ad Is So Horrific It Gave Me Goosebumps
The ad writers at Subaru must think they are quite funny. They probably spent hours batting around clever headline ideas to sell cars, none of which actually had anything to do with selling cars. Finally, they agreed on their approach and paid thousands to put a full-page ad in Inc. magazine. Unfortunately, the ad writers’ […]
Continue readingFamous John Caples Headline Revived in Email Marketing
I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]
Continue readingWhy “Cultural Literacy” is Important & Makes Life Richer
Last week I saw a brilliant headline: “Dreamliner Deferred” The headline alluded to Boeing’s troubled 787 Dreamliner. The FAA recently grounded all 787s currently in service due to multiple problems, most notably fires caused by lithium-ion batteries. But if this was all you knew about the headline, you’d still be missing a big part of […]
Continue readingThe Stages of My Agonizing Writing Process in 106 Words
Research. Research some more. Brain storm. Write headlines. Scrap headlines.
Continue readingThe 10 Commandments of Copywriting
Have you ever wondered what the hard-and-fast rules of copywriting are? Wonder no more… Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere. While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be […]
Continue reading