Hype Archives - Business Growth Strategies

Tag Archives forHype

How ClickBank’s New Risk Management Tiers Will Affect Marketers

For many years, ClickBank has been the leading affiliate network and payment processor for sellers of digital products. As a result, ClickBank has attracted tens of thousands of online marketers. Many are ethical. But many are not. There are plenty of ClickBank sellers who hype their products and sell crappy low-value ebooks and videos for […]

My Unexpected Conversation with Ryan Deiss

If you recall, last March I wrote a fairly harsh critique of the sales video Ryan Deiss uses to sell his Let’s Get Social program. When I wrote it, I was pretty fired up because of what I perceived as being gross overstatements in the sales copy. I really didn’t expect to hear from Deiss, […]

Deconstructing Deiss: The King of Social Media Hype

…or the Video Critique Ryan Deiss Didn’t Want Me to Write. =========================================== IMPORTANT UPDATE: As a result of this critique, Ryan Deiss contacted me. We hopped on the phone to discuss my criticisms, and Ryan has since updated the video script he uses to sell his Let’s Get Social product. If you read this post, […]

Copywriters: Guilty as Charged?

After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times […]

What Is Hype?

With Terry Dean railing against “hypercopyitis” on his blog, I thought it would be a good time to define what “hype” actually is. Because lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told […]