This Ain’t My American Dream

I’ve been a big fan of Switchfoot ever since The Legend of Chin came out back in 1997. They’ve got that rare combination of good music AND good lyrics. One of the things I’ve noticed is their songs often disparage our 21st Century lifestyles of status-seeking, bling, and excess. Take, for instance, the song “American […]

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How Freelance Copywriting Nearly Broke My Back!

When I first became a freelance copywriter back in 2005, I was doing everything I possibly could to get clients and pay my bills. If I had to work long hours, so be it. If I had to fly to seminars all over the country, so be it. I was in one of those “fight […]

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The 3 Stages of a Copywriter’s Life

I have been a freelance copywriter for almost three years now. The 3-year anniversary of my start in the freelance world will be June 13, 2008. As I’ve reflected on my short career (and the careers of others), I’ve recognized three distinct stages in a copywriter’s life. They go something like this… Stage 1: “If […]

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