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1 Thought Provoking Exercise For Cash Strapped Biz Owners
“If you can’t afford marketing, you aren’t charging enough.” So said a speaker at the #searchlove event – as tweeted by Patrick McKenzie. I thought it was an astute observation. But then I started to think of variations…
Continue readingIs It Ever a Good Idea to Mix Politics and Marketing?
Everybody is talking about the merits and disadvantages of mixing politics and marketing, and by “everybody” I mean two people in particular. On Google+ Travis Campbell asks: Are you willing to put your brand at risk to stand for what you believe in? Aaron Wall does great work, and is someone I’ve learned a lot […]
Continue readingQuick Poll: Which Topics Should This Blog Cover?
I started my first business blog on Typepad. I called it “On Copywriting.” It was about copywriting, advertising, and marketing. But because I’m a freelance copywriter, I attracted mostly other freelance copywriters as readers. In January 2008, I started my new blog here at RyanHealy.com. I decided to reposition my blog to focus on business […]
Continue readingA Simple Strategy for Creating and Launching More Products
One of my goals this year is to sell more products and services that don’t require my direct daily involvement. For instance, I’d rather sell a product and have it fulfilled automatically than book a copywriting job that I have to spend a couple weeks to complete. Toward that end, I’m focusing on two specific […]
Continue readingBusiness Interviews Galore!
Over the past few years, I’ve done a number of written interviews with fellow bloggers. You may have seen some of these interviews. But I’m willing to bet you’ve missed one or two of them. And even if you’ve read all of them, I think you’ll still get some value by revisiting them. So, with […]
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