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Famous John Caples Headline Revived in Email Marketing
I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]
Continue readingRIP John Ritskowitz
Today I learned that my friend and fellow copywriter John Ritskowitz (or John Ritz, for short) passed away. He died on March 3, 2012 from a long illness. He was only 44. I hadn’t talked with John recently, but we had talked on the phone a few times. I’d also outsourced a sales letter to […]
Continue readingBest Link Cloaker?
One reason affiliates lose commissions is because they don’t cloak their affiliate links. Most affiliate links are long and ugly. If you’ve been online for very long, you can easily tell the difference between a regular link and an affiliate link. Anytime you use a blatant affiliate link, your potential buyers may feel resistance and […]
Continue reading5 Business Predictions for 2011
Since 2011 is right around the corner — and my 2010 business predictions have been more popular than I expected — I’ve decided to venture into the risky field of prognostication by making a few modest business predictions about the coming year. Business Prediction #1: Cloud Computing Goes Mainstream Michel Fortin’s prediction from a year […]
Continue readingThe Secret to Online Business Success Is… Being Single?
For the last 5+ years, I’ve observed that the people who are relatively successful as Internet marketers all have one thing in common. That is, they are generally single… or… married without kids. Please correct me if I’m wrong about this. But here is what I’ve noticed: Most Internet marketers who’ve done well are single. […]
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