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So, Have They Actually Done Anything Wrong?
So far, we’ve gotten an insider’s view of a phone consultation between two high-profile Internet marketers. And we’ve caught wind of other anticompetitive practices that may or may not be going on inside the Internet marketing space. But has anybody actually done anything wrong? Here’s a great comment Antone Roundy made here on this blog […]
Continue readingCopywriting Critiques: New Special Offer
Early this year I ran a special offer on copywriting critiques and limited the special offer to just 8 people. All 8 of those have now been claimed. So I updated my copy critique page with a brand NEW offer. This particular special offer is limited to the first 3 people only. And just like […]
Continue readingKen McCarthy More Dangerous Than Salty Droid?
The Salty Droid dropped a bombshell this week by publishing select portions of a private phone call between Andy Jenkins and Jeff Walker in which they say some things that are not especially flattering for their public image. I guess it could be argued that “all PR is good PR,” but in this case I […]
Continue readingBasic Sales Appeals Go on Forever
On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]
Continue readingA Theory of Value
After a few Belgian beers at The Cheeky Monk, my friend Chad and I began to talk about economics. As we discussed the source and nature of money, we began to zero in on the idea of value. What is value? How is it created? Where does it come from? Initially, I argued that value […]
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