Promises Archives - Business Growth Strategies

Tag Archives forPromises

How I Managed to Spend a Month on the White Sand Beaches of Florida

About seven or eight years ago I bought AWAI’s Accelerated Program for Six-Figure Copywriting. I still have the magalog that sold me on buying the program. When I got it in the mail, I literally blocked out the next evening to read it. So when I got home from work the following day, I sat […]

7 Traits Scam Artists Have in Common

Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with […]

What Marketers Can Learn from Hitler

Most marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both […]

The Dark Side of Advance Selling

One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One […]

Internet Marketing on Life Support

Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules […]