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Copywriter Burn Out and “The Big Push”

I am a copywriter. More to the point, I am a freelance direct response copywriter who writes sales letters, manages product launches, and blogs about business growth. I make about 90% of my gross income from fees, commissions, and retainers for writing direct response sales copy for clients. But this year, I hope to change […]

Google’s Big Mistake

I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]

Spinning Plates

Ever see a picture of a performer spinning plates on sticks? I don’t think I’ve ever seen it done in person, but I’ve seen pictures of it similar to this one: As an entrepreneur and service provider, I feel like plate spinning is a good metaphor for my life. There are always lots of plates […]