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Not Sure If Your Sales Letter Is Good Enough?
After creating a new product and writing a sales letter to sell it, it’s easy to let doubts creep in. Is this sales letter good enough? you wonder. You’ve been so close to the project, it’s hard to see your work objectively. Adding to the tension is your fear of what will happen when you […]
Continue readingBen Settle’s Dirty Little Email Secret
How the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want […]
Continue readingHot Date with an Ugly Sales Letter
Happy Valentine’s Day! Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today. But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours! ========================= I’m looking […]
Continue reading3 Copywriting Lessons Worth Re-Learning
One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for […]
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