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15 Common Copywriting Mistakes that Kill Conversions
If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]
Continue readingWhat My Adorable Baby Taught Me About Business at 1 a.m.
My youngest is teething, and last night she started crying sometime between midnight and 1 a.m. She cried for more than an hour even though both my wife and I tried at separate times to calm her down and get her back asleep. Recognizing our efforts were futile, we tried to ignore the crying while […]
Continue readingIs It Going to Work? And How Can I Make It Better?
I recently retained a patent attorney to help me with a product idea. I hired him for two reasons. First, I needed him to do a patent search for me. I had done some searching on my own and couldn’t find any similar products or patents. But I needed his expertise to determine whether other […]
Continue readingForcing Efficiency
Time is strange. When we’ve got too much of it, we tend to squander it. When we don’t have enough of it, we tend to use it more wisely. To put it another way… The less we have to do, the less efficient we are. The more we have to do, the more efficient we […]
Continue readingBen Settle’s Weird Copywriting Tips – Free PDF Download
Ben Settle is one of the most talented copywriters I know. And so I was thrilled when he agreed to do an in-depth copywriting Q&A interview here on my blog. Ben delivered a ton of valuable copywriting tips, many of which you won’t find anywhere else. For instance:
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