Ben Settle’s Weird Copywriting Tips – Part 2

Have you ever wondered how Ben Settle comes up with so many fascinating ideas for his emails and sales letters? Well, today you’re going to find out. You’re also going to find out what Ben thinks about long copy (is long copy dead?)… and… how long your emails should be. So, without further adieu, here’s […]

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Get Your Copywriting Questions Answered… for Free

My friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]

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Does the World Really Need Another Copywriting Book?

If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]

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Most Popular Content on Copywriting Code

I just did a 13-month look back at CopywritingCode.com to see what content has been the most popular during that time period. The results surprised me because the most popular content was added back in January and April 2010 — rather than November or December 2009. (Older articles have a natural advantage over newer articles […]

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Basic Sales Appeals Go on Forever

On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]

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