Are Pen Names Ethical?

Last week I received an email from a concerned blog reader. He writes: Hey Ryan, How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent. Thanks for taking the […]

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Stuck on a Sales Letter? Then Do This…

Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]

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The Hardest Part about Copywriting

The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]

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