Vote for Your Favorite Headline

Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t […]

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Improve Sales by Taking Away Their Freedom

More choice is better… right? Wrong. That’s the conclusion of Barry Schwartz in The Paradox of Choice. Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy. Why Is This? It’s because if they make a decision, they […]

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