Why “Cultural Literacy” is Important & Makes Life Richer

Last week I saw a brilliant headline: “Dreamliner Deferred” The headline alluded to Boeing’s troubled 787 Dreamliner. The FAA recently grounded all 787s currently in service due to multiple problems, most notably fires caused by lithium-ion batteries. But if this was all you knew about the headline, you’d still be missing a big part of […]

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How to Use a Swipe File

A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]

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