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Ben Settle’s Weird Copywriting Tips – Part 2
Have you ever wondered how Ben Settle comes up with so many fascinating ideas for his emails and sales letters? Well, today you’re going to find out. You’re also going to find out what Ben thinks about long copy (is long copy dead?)… and… how long your emails should be. So, without further adieu, here’s […]
Continue readingThey Sent This Email Not Once, But Twice…
Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
Continue readingBrainstorm Copy with Skype
In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — […]
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