How Netflix Could Have Made Bad News Better

In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]

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Ben Settle’s Weird Copywriting Tips – Part 3

Welcome to Part 3 of my 4-part Q&A series with Ben Settle. In today’s installment, you’ll discover: How often you should email your list. (And how to minimize spam complaints and unsubscribes in the process.) How to test new ideas that your market may not be familiar with. How to write copy for high ticket […]

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Warrior Forum Scammer Confesses

I recently stumbled upon a shocking story in which a scammer privately confessed to the scams he’d been perpetrating on Warrior Forum. The scammer in question (Andy Tudor) charges from $250 to $500 for a solo ad to an opt-in list with 50,000 subscribers. The problem: There is no list. You pay a few hundred […]

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Amazon Introduces Broadcast Email Service

Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella. It’s a broadcast email service called Simple Email Service, or Amazon SES for short. In their own words: Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates […]

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How to Generate Traffic from Blog Comments

There are dozens of different ways to get free traffic to your site. One of them is to leave comments on other people’s blogs and link back to your own site. This by itself is a decent strategy. The quicker you comment on a new blog post, the more likely it is you’ll get some […]

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